Starbucks x Auth0

Delivering a global, multi-platform authentication experience for one of the world’s largest brands.

Status:

Pre-launch

Role:

Product Design, Prototyper, Advocate

Timeline:

3 Weeks

Preview:

Starbucks wants a seamless, secure auth experience.

As the design lead partnering with Starbucks and Auth0’s solutions engineering team, I helped define and streamline Starbucks’ next-generation authentication experience across mobile apps, web, and retail touchpoints. The project involved mapping complex user journeys from gift card, loyalty, ordering to payments, and resolving fragmentation across legacy auth systems.

I designed a cohesive, branded login and account-management flow tailored to Starbucks' scale and customer expectations, while ensuring secure integration with Auth0’s identity platform. The work helped align teams around a unified experience strategy that could be deployed worldwide.

© 2025 Amie Chen

© 2025 Amie Chen

© 2025 Amie Chen