“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs
Systems Thinking at Depth
I don’t just design screens — I design architectures. I see how features connect, how journeys flow end-to-end, and how decisions scale across platforms, APIs, and user types.
Simplify Technical Complexity
I can digest messy, technical problem spaces and translate them into clear, intuitive, scalable experiences.
Customer & Developer-Centric Dual Mindset
I design for two audiences at once: users with real needs and developers implementing those workflows under real constraints.
High Agency &
Strategic Clarity
I proactively identifying problems and driving solutions without waiting for direction. I connect dots across systems and bring strategic clarity that guides teams toward coherent, scalable product decisions.
